Plenty of factors must be considered when assessing call tracking software. It’s easy to choose a solution that has a slick interface and a cheap price while ignoring all the crucial behind-the-scene details.
Below are most important factors to look into before choosing call tracking software for your business:
Required Phone Number Coverage
The point of call tracking is publishing different numbers in each of your campaigns. If you advertise globally, you have to make sure that your software lets you choose phone numbers (toll free/local) in the relevant country or countries.
Automatic Phone Number Generation
With a good call tracker, you can generate numbers dynamically for your ad campaigns. As you can imagine, doing it manually is time-consuming and even leads to inaccurate analytics.
You can derive more meaningful insights from phone leads with your call tracker integrated with other tools that you already use. For example, gleaning glean insights from the browsing history of a website user is possible, if your call tracker is integrated with a web analytics tool.
Different types of businesses use call tracking data in different ways. For example, if you would like each call to trigger a specific real-time
action as it comes in, such as a CRM database lookup, that should be possible over the API of your service provider.
Once you have installed a call tracking solution, all of your customer calls will now pass through the infrastructure of your service provider. Hence, it is a must that the solution guarantee high uptime and reliability. Otherwise, you will not only lose your leads but also your credibility among potential customers.
Recordings and Transcriptions
Call recordings and transcriptions offer helpful information about your prospective customers and their needs, and this helps you improve your products and/or services in a more useful way. Call recordings also let you in on your sales representatives’ manner of handling calls, and you will be able to provide feedback as needed.
Your call tracker should cover you on all key analytics such as call time and date, call source, caller ID, etc. – all presented in real time. In addition, you should be able to get insights from historical data, such as call volume patterns, repeat callers, etc. to help you improve your marketing strategy.
Because all of your incoming sales will be going through the call tracking software, get a solution that offers reasonable call minute and phone number rates. This could be crucial, considering you will have to pay for a lot of phone numbers as your campaigns scale up.
There are many call tracking solutions available today, so don’t think that you can only consider one prospect at a time. In fact, consider two or three and compare them so you can choose the best.