We have all heard people say “don’t judge a book by its cover.” But just how many people actually follow the old sage’s advice? Studies show that people typically make judgments on people they have just met within the first 4 seconds,forming impressions that last. It means that those first few seconds of personal or product presentation are quite crucial as important decisions may be made on the basis of those impressions. This is the reason you ought to take the packaging part of product development with the seriousness that it deserves. Why do people pick and promptly pay for those chocolate bars normally displayed near the cashier’s area? Don’t you think that cool,romantic and inviting chocolaty look on the bars got something to do with it?
Can you imagine that people spend roughly 4 seconds sizing up a product on a shelf in a supermarket?
Whether you are a product manufacturer or a marketer dealing in goods that are supposed to be fast moving except they are not,you may need to reconsider tweaking the design look on your products to drive sales up. You may not be a trained designer and that is why you need to hire a keenly creative package designer or consider outsourcing to a packaging design agency that matches your budget and needs.
Read on to get some information on the general packaging design rules that should be remembered during the design process.
The Key Elements of Great Resources
Simplicity and clarity is a simple rule that seasoned packaging design companies adhere to A clear packaging design makes people immediately notice your brand and know what it is about within seconds.
Getting To The Point – Supplies
Dishonesty in packaging design can lead to unintended consequences. A good designer will try to present your product as accurately as they can without overpromising the consumer.
Focus on the impact that your product will create on a real shelf. A good designer will have the right degree of creativity to achieve this.
discuss with the packaging design service on the possibility of creating a design that looks visibly different from that of other similar products for the purpose of forging product uniqueness.
A design’s practical aspects have been known to determine the level of sales reached by that product. Sales can be grown almost immediately when there are some clear visually noticeable improvements on the level of a product design’s practicality.
Once the brand or packaging design is ready,it is your duty to take your time with it to confirm that it clearly sets forth the intended brand message,that it can keep the product safe from damage or possible contamination while being shipped or while in the store and that it carries all the information that it ought to bear according to the regulations in place.